The soda may have been Pepsi, as the Heath Co. The motto at the bottom of one ad read "Heath for better health!" The motto was surrounded by illustrations of milk, cream, butter, cheese, and ice cream and in a corner – a Heath bar and a bottle of soda. ![]() The Heaths came up with the marketing idea of including their toffee confection on the dairy products order form taken around by the Heath dairy trucks: customers could then order Heath bars to be delivered along with milk and cottage cheese.Įarly ads promoted Heath as a virtual health bar – only the best milk chocolate and almonds, creamery butter, and "pure sugar cane". They brought their candy-making equipment with them and established a retail business there. In 1931, Bayard and Everett were persuaded by their father to sell the confectionery and work at his dairy. In 1928, they began marketing the toffee confection locally as "Heath English Toffee", proclaiming it "America's Finest". At some point, they reportedly acquired a toffee recipe, via a traveling salesman, from Vriner's Greek confectionery in Champaign. His sons worked on expanding their confectionery business. With the success of the business, the elder Heath became interested in ice cream and opened a small dairy factory in 1915. In 1914, the brothers opened a combined candy store, ice cream parlor, and manufacturing operation there. Heath bought a confectionery shop in Robinson, Illinois, as a likely business opportunity for his oldest sons, Bayard Heath and Everett Heath.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |